Free Shipping for orders over 49€ in Estonia and over 120€ worldwide


Estonian natural cosmetics

HOIA homespa is a natural cosmetics brand operating in Saaremaa, which manufactures its products manually and in an environmentally sustainable manner. HOIA products are designed for Nordic dry and dermatitis-prone skin, they are 100% natural and have not been tested on animals, but on humans. All products except deodorants and lip balms (containing beeswax) are also suitable for vegans. HOIA aims to produce as environmentally sustainable and ethically as possible and we do not weave the quantities and quality of ingredients. Last year, we replaced almost all of our ingredients with organic, which means that nearly 80% of HOIA raw materials are of mild origin.

Free of violence

Suitable for vegans

Produced in an environmentally sustainable way

Handmade on the island

100% natural products

Customer favorites


Face serum Repair

We take into account the differences in each skin type

All over Estonia

Free transport

Order for at least €49


is the call of HOIA homespa, an Island natural cosmetics brand, for a sustainable lifestyle. It is our great wish to work towards even better and environmentally sustainable solutions on a daily basis and to use as many reusable packaging as possible for packaging products and to promote the idea of a circular economy and sustainable consumption. You too can do your part to ensure that almost every package gets a new life and does not stop in a dumpster after a single use.

Discounted products

  • -10% Off

    In the MINID set you will find 3 refreshing everyday products for hair and body. Includes Organic Shampoo, Organic Hair Balm, Organic Shower Gel.

    The included products come in 50 ml bottles to make it convenient to take them to work out, to the spa or on a trip. All products are well suited for both men and women. PS! The set is not packaged in a HOIA gift box.

  • -9% Off

    In the GLAM set you’ll find 3 skin-stroking and extra radiant body care products that will make your parties particularly raucous and bright. The set includes Glow Scrub Überblingen (200 ml), Body Cocktail Body Glam (50 ml) and Sparkling Lip Balm (4.5 ml). All products in the kit contain glitter particles that are of mineral origin and do not pollute the environment and do not contain plastic. The set is packaged in a HOIA gift box.

    Read about the products in the kit below.


  • -10% Off

    3 necessary hair care products in one box – in hoia hair set you will find products that nourish the scalp, give shine to the hair and stimulate hair growth. The set includes Organic Shampoo with Lemongrass (200 ml), Organic Hair Balm Rapunzel (200 ml) and Organic Hair Serum (50 ml).

    The set is packaged in a beautiful HOIA gift box.

  • -10% Off

    In the HOIA Men’s Gift Set you will find the 3 products that we know men use the most. In the kit you will find HOIA Natural Shower Gel 200 ml, Shaving Foam 60 ml and Lemongrass Shampoo 200 ml.

    The gift set is packaged in a beautiful gift box and is a solid and practical gift for a man of all ages.

Follow us on Instagram


HOIA newsletter

Subscribe to our VIP list and receive 10% off your first order