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Estonian natural cosmetics

HOIA homespa is a natural cosmetics brand operating in Saaremaa, which manufactures its products manually and in an environmentally sustainable manner. HOIA products are designed for Nordic dry and dermatitis-prone skin, they are 100% natural and have not been tested on animals, but on humans. All products except deodorants and lip balms (containing beeswax) are also suitable for vegans. HOIA aims to produce as environmentally sustainable and ethically as possible and we do not weave the quantities and quality of ingredients. Last year, we replaced almost all of our ingredients with organic, which means that nearly 80% of HOIA raw materials are of mild origin.

Free of violence

Suitable for vegans

Produced in an environmentally sustainable way

Handmade on the island

100% natural products

Customer favorites


Face serum Repair

We take into account the differences in each skin type

All over Estonia

Free transport

Order for at least €49


is the call of HOIA homespa, an Island natural cosmetics brand, for a sustainable lifestyle. It is our great wish to work towards even better and environmentally sustainable solutions on a daily basis and to use as many reusable packaging as possible for packaging products and to promote the idea of a circular economy and sustainable consumption. You too can do your part to ensure that almost every package gets a new life and does not stop in a dumpster after a single use.

Discounted products

  • Kinkekarp Paradiisisaar -3% Off

    We are pleased to present to you a new gift box full of insular crutch, popping and health, PARADISE ISLAND, where you will find the best pieces from HOIA homespa and Wösel, local producers of saaremaa paradise island.

    In the gift box with a beautifully packaged window, you will find a pop on the whole body, both inside and out.
    Read more below

  • -40% Off

    March is facial care month in HOIA, and the surprise Secret Box box also hides HOIA’s high-quality facial care products this time.

    The Secret Box in March has 5 HOIA facial care products with a total value of €71.50 and for you this box is 40% off, i.e. for just €42.90.

    We bring you an effective and high-quality facial treatment ritual – You can make a mask, clean and moisturize your facial skin, protect it from a crisp cold and give it a radiant complexion, i.e. a real pop and time for yourself, which is what each of us needs!

  • -17% Off
    5,90 49,90 

    Our Natural Hair Balm Rapunzel is rich in useful fatty acids that moisturize and nourish your hair. The hair balm is enriched with sea buckthorn extract, which strengthens the hair and adds shine. The balm makes the hair softer, silkier and easier to comb, the rich complex of essential oils contained in it helps to stimulate hair growth and improves blood circulation on the scalp.

    The hair balm is packaged in a 200 ml black glass bottle, the balm can also be ordered in a filling container of 600 ml and 1 liter.

  • 16,90 

    50 ml

    This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.

    This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.

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